Splunk Data Sans

overview

Splunk Design partnered with Dalton Magg, the creators of Splunk Data Sans. We set out to ensure visibility and advocate for implementing the typeface across product, marketing, and engineering teams with this reel. I led the initiative of from conceptualizing style frames to final delivery. 

Foundry:
Dalton Maag
Splunk team:
Vlad Bahtyrevich, Oliver Nguyen
Role:
Art director/ Motion designer

Principles

Unified

Scaled across our entire product suite, we intend to unify data interaction and usability.

Modular

A solution that enables teams to maximize value in data visualization and dashboard customization.

Intentional

Typography, scale, color, and motion create meaning, orientation, and focus for our users.

Accessible

Increase legibility for users to consume information from all levels of product knowledge.

Unified

Scaled across our entire product suite, we intend to unify data interaction and usability.

Modular

A solution that enables teams to maximize value in data visualization and dashboard customization.

Intentional

Typography, scale, color, and motion create meaning, orientation, and focus for our users.

Accessible

Increase legibility for users to consume information from all levels of product knowledge.

The typeface embodies these core principles. From the product to the brand and into customers’ hands, the value prop that Splunk Data Sans brings, relies on understanding the fundamentals of typography within the context of digital products and software tools.

style frames

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

monospace spotlight

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.